A Longer-Term View of Digital Retailing for Dealers
That is, to them, digital retailing represents the full monte of selling a new or used vehicle online.…
News June 21Latest in: Press Releases
Is Your Dealership’s Customer Experience Losing You Customers?
Your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become…
News June 21
Moving Metal: Bringing Together the Art and Science of Audience Targeting to Sell
Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the…
News June 21
Interview with James Thorp and Gregory Merchanthouse, Quirk Chevrolet
Quirk Chevrolet, in Braintree, Massachusetts, is one of 15 dealerships under the Quirk Auto Group brand. Started by…
News June 21
Success Secrets of Used Car Marketing
It’s been my good fortune as an ad guy to work with some of the most successful franchised…
News June 21
Successors: Getting out of the Middle
With more family businesses then ever seeking succession through the next generation of family leadership, a change to…
News June 21
5 Simple Ways to Turn Floorplan Financial Pain into Profit
In the past three years, new vehicle inventories have increased by 16 percent across the industry. Some well-known,…
News June 21
Two Different Management Styles with Different Results
One of the most popular things I do in helping dealerships grow is through what I call the…
News June 21
Dealership Marketers Have Everything They Need—Except Focus
Dealership marketing has changed drastically in the last decade. Dealers used to allocate their budgets across a limited…
News June 21
The Big Three: How Mobile, Video and Personalization Can Transform the Dealer Marketing World
Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is…
News June 21
