Big Data Busted 3: How Large Auto Groups Can Win with Better Data
Welcome back to my three-part series on how to implement Big Data to find the unique data hook…
News March 10Latest in: Press Releases
If You Are Losing Your Donkey – Check This
A male donkey or ass is called a jack, a female a jenny or jennet; a young donkey is a foal. Jack donkeys are often used…
News March 10
Mastering ‘Experiential’ Marketing!
The word ‘experiential’ is a Latin word from the 1600’s relating to our actions from ‘learned’ experiences. From…
News March 10
3 Fundamentals to Push Your New Vehicle Performance, Profitability
You could sum up the ways dealers are navigating this year’s new vehicle market with three words—focus on…
News March 10
It Takes Two: Who is buying all of these dealerships?
In prior columns in this magazine, we have discussed the robust transaction market for auto dealerships, a trend…
News March 10
A Mystery Shop for a Major National OEM
We were recently (2018) contracted to conduct a thorough mystery shop campaign all over the U.S. for a…
News March 10
What Are You Offended by Today, and What’s It Costing You?
This article is about staying more focused on what matters most so you can get more of the…
News March 10
Is Your Dealership Ready for the Connected TV Revolution?
The TV world has changed drastically over the last few years. That is, instead of reserving prime time…
News March 10
How You Receive and Utilize Data In This Marketplace Determines Your Success.
Recently, I asked several dealers this question and you can ask yourself; “What percentage of data accuracy do…
News March 9
Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges
When did you last buy a car? If it was in the last few years, your decision-making process…
News March 9
