Driving Growth and Performance in Paid Search
The auto space is becoming increasingly competitive. 69% of buyers start their purchase journey with little to no…
News June 1Latest in: Press Releases
Fidelis PPM Adds Fluids Check Service to its Prepaid Maintenance Plans, Shown to Increase Service Upsell Dollars by 87% per Repair Order
SCOTTSDALE, AZ, June 1, 2018 — Fidelis PPM, the leading provider of brand-building, revenue-generating prepaid maintenance (PPM) programs,…
News June 1
Assurant Announces Several Appointments to Its Global Automotive Leadership Team
Experienced Leaders to Drive Global Strategic Growth Initiatives NEW YORK – May 31, 2018 – Assurant, Inc. (NYSE:AIZ),…
News June 1
Is Attribution Just a “BuzzWord” or the Holy Grail?
I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many…
News May 31
In Marketing, Make Sure You Partner with the Best
For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that…
News May 30
Why Don’t People Schedule Online?
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.…
News May 30
LEASE CREDIT APPROVAL RATES RISE TO 70% FOR MAY
Lease Approval Ratings Continue to Climb Following Steady Monthly Approval Increases since January CINCINNATI, OHIO (May 30, 2018)…
News May 30
My Tablet is Better Than Your Smartphone
When you see someone using their smartphone, what is your first impression? Do you assume that person is…
News May 30
Why Omni-Channel Marketing is so Important?
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why omni-channel marketing is so important for results in today’s…
News May 30
Stable Car and Truck Market Last Week
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News May 29
