5 Ways to Immediately Improve Your Social Media Strategy
Social media has matured into a major player for effective dealership marketing and lead generation. Its tremendous growth…
News June 5Latest in: Press Releases
Fixed Ops BFF
There are many ways to stay connected with your customers: face-to-face, phone, direct mail, and multiple digital platforms…
News June 5
BLACK BOOK USED VEHICLE RETENTION INDEX SEES 15 SEGMENTS WITH GAINS DURING MAY
Monthly Index Has Declined Just Three Times Over Last Ten Months LAWRENCEVILLE, GA (June 5, 2018) – Black…
News June 5
The Perfect Dealership: Mastering the Basics
Earlier this year I ran across a book by Max Zanan called “Perfect Dealership.” It is a must-read…
News June 5
The Power of Internal Marketing!
“Power to the People!” Treating the people on your entire team like they want to be treated will…
News June 5
How to Tailor the Brand Experience for the Decision Maker
It’s critical to take the time to create ways to tailor your consumer brand experience to the female…
News June 5
A Metric That Merits More Attention—Your Used/New Sales Ratio
When I was a dealer, we thought we were doing a pretty good job if we managed a…
News June 5
A Little Preventive Maintenance Goes a Long Way in Protecting Your Franchise Investment
In the midst of the constant threats to dealers’ franchise investment, including new OEM facility requirements, OEM vehicle…
News June 5
Subscribe and Drive
As the first automotive group to launch auto subscription in our market, Wyler FastLane, I have been closely…
News June 5
Innovate and Adapt
Where we were, is not where we are now, and not where we are going. Due to the…
News June 5
