Is Content Marketing a Necessity or a Nuisance?
In a recent blog, I wrote about how content marketing is more of a long-term play. In addition,…
News September 26Latest in: Press Releases
Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers
Study Sheds Light on Differences in Perceptions and Where They Align San Francisco, CA—September 25, 2018 – Jumpstart…
News September 25
TradeRev Accelerates Expansion of North American Footprint
Digital Auction Solution and Dealer Support Deployed to Five New Markets CARMEL, Ind. — September 25, 2018 — TradeRev, North…
News September 25
What We’ve Got Here is a Failure to Communicate!
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added…
News September 25
You Fired the Agency… But They Still Track Your Site?
Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as…
News September 25
The Weakest Link in Data Attribution Part II: Data Standardization
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements…
News September 24
Getting the Most Bang from your Social Media Bucks
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to…
News September 24
How Trustworthy Is Your Dealership? Take the Quiz!
Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to…
News September 23
5 Retention Greats in Auto History
Like many of you, I like “Best of” lists. They can often be amusing, but also provide a…
News September 23
Are You Listening?
The stereotype of the car salesperson of yesteryear who didn’t let the customer get a word in edgewise…
News September 23
