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Latest in: Marketing

Dealer Magazine June 2018

4 Ways F&I Managers Can Win Over the Sales Team

F&I managers have a tough job! Personally, I love the grind, but it’s not for everyone. The hours…

News June 5
Dealer Magazine June 2018

Don’t Be Shy – The Tough Questions You Should Be Asking Vendors

You know the feeling– that giddiness you experience when you think about your future together. The daydreams about…

News June 5
Dealer Magazine June 2018

5 Ways to Immediately Improve Your Social Media Strategy

Social media has matured into a major player for effective dealership marketing and lead generation. Its tremendous growth…

News June 5
Dealer Magazine June 2018

The Power of Internal Marketing!

“Power to the People!” Treating the people on your entire team like they want to be treated will…

News June 5
Dealer Magazine June 2018

How to Tailor the Brand Experience for the Decision Maker

It’s critical to take the time to create ways to tailor your consumer brand experience to the female…

News June 5
Dealer Magazine June 2018

A Metric That Merits More Attention—Your Used/New Sales Ratio

When I was a dealer, we thought we were doing a pretty good job if we managed a…

News June 5
Dealer Magazine June 2018

A Little Preventive Maintenance Goes a Long Way in Protecting Your Franchise Investment

In the midst of the constant threats to dealers’ franchise investment, including new OEM facility requirements, OEM vehicle…

News June 5
Dealer Magazine June 2018

Subscribe and Drive

As the first automotive group to launch auto subscription in our market, Wyler FastLane, I have been closely…

News June 5

Looking for Ways to Increase Customer Convenience? It’s Time to Revamp Your Payment Processes

In a time of tightening dealership profits, retaining the customers you already have through excellent service and a…

News June 4
Main Featured

Hard Facts: Branding Guidelines, Logos and Identity | Create a Style Guide for Your Brand in These Six Steps

When it comes to bringing your brand to life, consistency is key! From the imagery and colors you…

News June 4