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Latest in: Marketing

Looking for Ways to Increase Customer Convenience? It’s Time to Revamp Your Payment Processes

In a time of tightening dealership profits, retaining the customers you already have through excellent service and a…

News June 4
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Hard Facts: Branding Guidelines, Logos and Identity | Create a Style Guide for Your Brand in These Six Steps

When it comes to bringing your brand to life, consistency is key! From the imagery and colors you…

News June 4
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Driving Growth and Performance in Paid Search

The auto space is becoming increasingly competitive. 69% of buyers start their purchase journey with little to no…

News June 1
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Is Attribution Just a “BuzzWord” or the Holy Grail?

I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many…

News May 31
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In Marketing, Make Sure You Partner with the Best

For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that…

News May 30
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Why Omni-Channel Marketing is so Important?

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why omni-channel marketing is so important for results in today’s…

News May 30
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Hard Facts: Creating Your Website | What Are The Best Website Plugins & Templates

You’ve been making noise on social media, but it’s time to get serious. You need a space that’s…

News May 25
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Content Doesn’t Have to Be Scary!

Great content comes in several forms. However, many people think of content as just the written word, such…

News May 24
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Do Car Shoppers Really Want to Buy Cars Online?

Manufacturers, dealerships and vendors are all rolling out digital retailing initiatives to sell vehicles online. But some dealers…

News May 23
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How to Build Loyalty with Customers by Writing Emails

Customer loyalty entails not only attracting but retaining customers for one’s business. It involves marketing tactics and strategies…

News May 22