How to Tailor the Brand Experience for the Decision Maker
It’s critical to take the time to create ways to tailor your consumer brand experience to the female…
News June 5Latest in: Marketing
A Metric That Merits More Attention—Your Used/New Sales Ratio
When I was a dealer, we thought we were doing a pretty good job if we managed a…
News June 5
A Little Preventive Maintenance Goes a Long Way in Protecting Your Franchise Investment
In the midst of the constant threats to dealers’ franchise investment, including new OEM facility requirements, OEM vehicle…
News June 5
Subscribe and Drive
As the first automotive group to launch auto subscription in our market, Wyler FastLane, I have been closely…
News June 5
Looking for Ways to Increase Customer Convenience? It’s Time to Revamp Your Payment Processes
In a time of tightening dealership profits, retaining the customers you already have through excellent service and a…
News June 4
Hard Facts: Branding Guidelines, Logos and Identity | Create a Style Guide for Your Brand in These Six Steps
When it comes to bringing your brand to life, consistency is key! From the imagery and colors you…
News June 4
Driving Growth and Performance in Paid Search
The auto space is becoming increasingly competitive. 69% of buyers start their purchase journey with little to no…
News June 1
Is Attribution Just a “BuzzWord” or the Holy Grail?
I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many…
News May 31
In Marketing, Make Sure You Partner with the Best
For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that…
News May 30
Why Omni-Channel Marketing is so Important?
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why omni-channel marketing is so important for results in today’s…
News May 30
