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Latest in: Marketing

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The Relationship Between Outbound Calls and Texting

Chief Product Officer Michael Markette discusses the relationship between outbound calls and text messages in this video blog.

News June 20
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Think Tank: You’re Using Instagram WRONG! | Instagram Tips for Businesses

Just because it’s not making a sales pitch or driving traffic to your site doesn’t mean it’s not…

News June 20
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How to Maximize Your CPO Investment

Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers,…

News June 20
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Hard Facts: How to Post to Instagram from Your Computer – Two Options June 2018

Instagram is one of the most popular social media platforms out there, but its lack of features available…

News June 18
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It Was a Connected Vehicle, Now it’s a Cognitive Vehicle

 The automotive industry first started connecting to customers when OnStar was introduced in 1996. Today we are…

News June 18
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Blueprinting a High-Functioning & Profitable Internet Dealership (Part 2)

 The way most dealerships set up their internet department (if they even have one) is not only…

News June 18
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Blueprinting a High-Functioning & Profitable Internet Dealership (Part 1)

 The way most dealerships set up their internet department (if they even have one) is not only…

News June 18
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Does Your Automotive Marketplace Pass the Friction Test?

Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive…

News June 15
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The Evolution of Technology In Consumer Engagement

Since the opening of the first car dealership, dealers have been looking for ways to connect with car…

News June 14
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Tales of Short-Tail-Search Train Wrecks

Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common…

News June 14