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Latest in: Marketing

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Focus on Missed Calls

Chief Product Officer Michael Markette explains the importance of paying attention to missed calls for your dealership.

News June 6
Dealer Magazine June 2018

The Consultative Approach to Selling

While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’…

News June 5
Dealer Magazine June 2018

4 Ways F&I Managers Can Win Over the Sales Team

F&I managers have a tough job! Personally, I love the grind, but it’s not for everyone. The hours…

News June 5
Dealer Magazine June 2018

Don’t Be Shy – The Tough Questions You Should Be Asking Vendors

You know the feeling– that giddiness you experience when you think about your future together. The daydreams about…

News June 5
Dealer Magazine June 2018

5 Ways to Immediately Improve Your Social Media Strategy

Social media has matured into a major player for effective dealership marketing and lead generation. Its tremendous growth…

News June 5
Dealer Magazine June 2018

The Power of Internal Marketing!

“Power to the People!” Treating the people on your entire team like they want to be treated will…

News June 5
Dealer Magazine June 2018

How to Tailor the Brand Experience for the Decision Maker

It’s critical to take the time to create ways to tailor your consumer brand experience to the female…

News June 5
Dealer Magazine June 2018

A Metric That Merits More Attention—Your Used/New Sales Ratio

When I was a dealer, we thought we were doing a pretty good job if we managed a…

News June 5
Dealer Magazine June 2018

A Little Preventive Maintenance Goes a Long Way in Protecting Your Franchise Investment

In the midst of the constant threats to dealers’ franchise investment, including new OEM facility requirements, OEM vehicle…

News June 5
Dealer Magazine June 2018

Subscribe and Drive

As the first automotive group to launch auto subscription in our market, Wyler FastLane, I have been closely…

News June 5