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Latest in: Marketing

Lane Harbin

How To Become A Data-Driven Marketer

It’s no secret that data-driven marketing is the key to marketing success today. This is evidenced by the…

News August 7
Main Featured

Insights for a Competitive Edge.

What do customers expect during the vehicle purchase process? What do they value most? In a survey included…

News August 6

Hard Facts: Google My Business Insights – Optimizing Your Google My Business Page

Google My business has just upped their Insights game, and YOU need to be taking advantage of what…

News August 3
Main Featured

Time Matters: A Sale Can Be Won or Lost in Just 8 Seconds

It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the…

News August 3

How and Why You Should Build Brand Ambassadors

Salespeople sell cars. But brand ambassadors make your customers so happy that they tell other people about you…

News August 3
Mark Vickery

Is It Time to Reevaluate Your Dealership’s CRM?

As the saying goes, we all strive to “work smarter, not harder.” That’s undoubtedly why your dealership invested…

News August 1
Main Featured

Does Community Involvement Sell More Cars?

I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers…

News July 31
Main Featured

QR Codes: A Technology Asset or Failure?

Have any of you had success with QR Codes? By some reports they are making a comeback. But,…

News July 31
Robin Singh

How do Chatbots Impact the Content Marketing of Tomorrow

Content marketing is well on its course to replace traditional advertising in the coming years. The reason is…

News July 30
Main Featured

Help! My Google Analytics has been taken Hostage!

Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their…

News July 30