How and Why You Should Build Brand Ambassadors
Salespeople sell cars. But brand ambassadors make your customers so happy that they tell other people about you…
News August 3Latest in: Marketing
Is It Time to Reevaluate Your Dealership’s CRM?
As the saying goes, we all strive to “work smarter, not harder.” That’s undoubtedly why your dealership invested…
News August 1
Does Community Involvement Sell More Cars?
I recently read an interesting article in Forbes about cause-based marketing which states that 55 percent of consumers…
News July 31
QR Codes: A Technology Asset or Failure?
Have any of you had success with QR Codes? By some reports they are making a comeback. But,…
News July 31
How do Chatbots Impact the Content Marketing of Tomorrow
Content marketing is well on its course to replace traditional advertising in the coming years. The reason is…
News July 30
Help! My Google Analytics has been taken Hostage!
Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their…
News July 30
How To Improve Online Engagement and Increase Auto Sales
Recent research from McKinsey shows that nearly 90% of millennials use online sources for vehicle research. That’s a…
News July 30
Unlocking the Power of Personalization for Dealer Marketing
We all know that there is enormous value in personalizing our message to potential customers, but most of…
News July 29
What Percentage of Your Resources Should You Invest in PR Campaigns?
PR is an acronym for public relations. Until recently, there have been problems with understanding and giving accurate…
News July 29
Six Questions Salespeople Should Never Ask
At some point in almost every transaction a customer will think, “Why are you asking me that?” Once…
News July 29
