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Latest in: Marketing

Main Featured

Tailwinds & Strategies in Service (Part 2)

Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it’s more important than ever to…

News August 10
Jake Wittler

Why Facebook Marketplace Matters to Dealerships

Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer…

News August 10
Main Featured

How to Handle Inbound Sales Calls

As an industry, we have pretty much perfected the process of following up on Internet leads, but we…

News August 9
Main Featured

Upside Down, Inside out and Round and Round

Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt…

News August 8
Lane Harbin

How To Become A Data-Driven Marketer

It’s no secret that data-driven marketing is the key to marketing success today. This is evidenced by the…

News August 7
Main Featured

Insights for a Competitive Edge.

What do customers expect during the vehicle purchase process? What do they value most? In a survey included…

News August 6

Hard Facts: Google My Business Insights – Optimizing Your Google My Business Page

Google My business has just upped their Insights game, and YOU need to be taking advantage of what…

News August 3
Main Featured

Time Matters: A Sale Can Be Won or Lost in Just 8 Seconds

It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the…

News August 3

How and Why You Should Build Brand Ambassadors

Salespeople sell cars. But brand ambassadors make your customers so happy that they tell other people about you…

News August 3
Mark Vickery

Is It Time to Reevaluate Your Dealership’s CRM?

As the saying goes, we all strive to “work smarter, not harder.” That’s undoubtedly why your dealership invested…

News August 1