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Latest in: Marketing

Main Featured

3 Keys to Developing Employees on the Phone (Part 3)

CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff…

News October 11
Main Featured

Avoiding Digital Marketing Fraud

Over the past few years, digital marketing has been transformed by new technology and the flood of data…

News October 10
Main Featured

Automotive Search Engine Optimization: Here’s What Dealers Need to Know

As the internet becomes increasingly crowded and competition intensifies online in the automotive sector, implementing a thoughtful and…

News October 10

Hard Facts: How to Qualify Leads & Increase Sales

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…

News October 5
Dealer Magazine September 2018

People And Google Prefer Video More Than Anything…

I hope I have gotten your attention with the title of this article! I have been immersed in…

News October 5

5 Ways to Optimize Your Dealership Website for Service Customers

Service, parts, and repairs account for nearly half of dealership revenue1, yet only about 30% of service visits…

News October 5
Dealer Magazine September 2018

Study: Social Marketers Missing the Mark on Consumer Content Preferences

There is a significant chasm between what marketers post on social media and what consumers want to see…

News October 5
Dealer Magazine September 2018

Branding Secrets of ‘My Pal Sal’

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my…

News October 5
Dealer Magazine September 2018

How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal

Back in March 2018, Facebook announced an end to Partner Categories, the ad targeting parameters that were sourced…

News October 5
DD25 Teaser Dealer Magazine September 2018

The Disconnect of Marketing Attribution

A couple of years ago I uttered the following statement on stage “marketers, and the media, like to…

News October 5
1

Fire at Ford Supplier to Disrupt Business for Months

Automotive News | Car, EV & Dealership News - Automotive News
3

Trump Considers Major Tariff Relief for U.S. Automakers

CBT News | Automotive Industry | Dealership News
5

A People-first playbook: Using AI in Dealerships

Automotive News | Car, EV & Dealership News - Automotive News