5 Ways to Optimize Your Dealership Website for Service Customers
Service, parts, and repairs account for nearly half of dealership revenue1, yet only about 30% of service visits…
News October 5Latest in: Marketing
Study: Social Marketers Missing the Mark on Consumer Content Preferences
There is a significant chasm between what marketers post on social media and what consumers want to see…
News October 5
Branding Secrets of ‘My Pal Sal’
As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my…
News October 5
How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal
Back in March 2018, Facebook announced an end to Partner Categories, the ad targeting parameters that were sourced…
News October 5
The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to…
News October 5
Manage Your Customer Data as a Strategic Asset
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more…
News October 5
SEO Through the Years: How the Importance of Backlinks Has Changed
Most of you know that backlinks matter for SEO, but do you know why? If you’re new to…
News October 4
To Trade or Not to Trade?
AutoLoop VP, Front End Solutions Russ Beckenstein explains the importance of acquiring a customer’s trade-in in this video…
News October 4
Think Tank: Google Store Visits Tracking – How To Know If Your Marketing Is Working
Last week I explained a little bit about Google’s forthcoming update– Store Visits Tracking. But this week, we’re…
News October 3
Two Buzz-Worthy Terms You Need to Know Today
No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML)…
News October 1
