Facebook Marketplace: A Dealership Primer – Part 1
Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many…
News October 30Latest in: Marketing
Redefine Social Media ROI to Finally Achieve It [STUDY]
Social marketer’s No. 1 challenge is still ROI, according to a new study from Sprout Social. Return on…
News October 26
Advertise Used…Sell New!
One of the least known, most incredible retail automotive marketing stories in our history is the story of…
News October 26
Are You Maximizing YouTube At Your Dealership?
I will optimistically assume that you (and hopefully every single dealership in the country) have a YouTube channel,…
News October 26
The Best Sales Close in F&I
If you don’t close the sale, no one wins! Whether it’s selling financing, selling vehicle service contracts, selling…
News October 26
The Greatest Threat to Survival is From Within
Do not Confuse Activity with Accomplishment Mindless managerial duties and conformity are major traps for mediocre managers and…
News October 26
Three Automotive Digital Marketing Trends On Their Way
Digital marketing has seen radical changes over the last few decades. Across industries, shoppers have gotten used to…
News October 26
The Crazy Professor
One of my college professors was famous for a crazy stunt that he pulled every semester. On the…
News October 26
VIDEO: Car Barker Ads Won’t Improve the Car Buying Process
When Carvana comes out with an ad campaign such as, “That Didn’t Suck,” people should probably take note.…
News October 25
How to Supercharge Website Conversions through Mobile Optimization
In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many…
News October 24
