Creating the Perfect Digital Journey for a Car Buyer
According to recent research, most car buyers are undecided at the start of their shopping journey. In fact,…
News December 20Latest in: Marketing
Do You YouTube?
Long gone are the days you would run around to every dealership and test out all the different…
News December 18
For a Profitable Service Department, Don’t Get Tired of Tires!
91% of service customers defect once they are out of warranty, and those are a dealership’s most profitable…
News December 17
Ways Customer Experience Can Drive Revenue Growth
Customer experience (CX) represents the perceptions picked up by your customers while they are associated with your brand.…
News December 14
Freebie Friday: Don’t Over Celebrate
Bill Wittenmyer explains the importance of not over celebrating achievements in this edition of Freebie Friday.
News December 14
Cars.com Uncovers Insights about Holiday Shoppers
Holiday shoppers are more motivated to buy than they were in 2017. This is the key finding of…
News December 13
Who Need Sales Training? Bah Humbug.
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and…
News December 13
If People Buy From People They Like, How Do You Get Them to Like You?
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different…
News December 11
How to Address Declining Front-End Margins
When we are no longer able to change a situation, we are challenged to change ourselves – Viktor…
News December 11
Secrets to a Successful Follow Up Call
When a customer leaves the lot without purchasing a vehicle, there’s a good chance he or she will…
News December 11
