For a Profitable Service Department, Don’t Get Tired of Tires!
91% of service customers defect once they are out of warranty, and those are a dealership’s most profitable…
News December 17Latest in: Marketing
Ways Customer Experience Can Drive Revenue Growth
Customer experience (CX) represents the perceptions picked up by your customers while they are associated with your brand.…
News December 14
Freebie Friday: Don’t Over Celebrate
Bill Wittenmyer explains the importance of not over celebrating achievements in this edition of Freebie Friday.
News December 14
Cars.com Uncovers Insights about Holiday Shoppers
Holiday shoppers are more motivated to buy than they were in 2017. This is the key finding of…
News December 13
Who Need Sales Training? Bah Humbug.
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and…
News December 13
If People Buy From People They Like, How Do You Get Them to Like You?
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different…
News December 11
How to Address Declining Front-End Margins
When we are no longer able to change a situation, we are challenged to change ourselves – Viktor…
News December 11
Secrets to a Successful Follow Up Call
When a customer leaves the lot without purchasing a vehicle, there’s a good chance he or she will…
News December 11
Fuel Your Year-End Sales Event on Facebook
Year End Sales Event season is one of the most crucial times of the year for dealerships. It’s…
News December 10
Think Tank: Best Social Media Platforms for Your Industry
Paid or Organic, Branding or Sales– no matter what you’re putting out there and why, there are certain…
News December 7
