New Year and New Changes: Stop Looking for the Magic Pill
Every January, as the clocks strike midnight, we rotate from the previous year to the new year. In…
News January 28Latest in: Marketing
Why Word Tracks Fail You, and What You Can Do About It
It seems as though everyone is looking for the words that work, the phrases that persuade, and the…
News January 28
Making Meaningful Connections with Vehicle Shoppers
Customers have changed the way they shop for vehicles, and that has lead to dealerships across the country…
News January 28
Common Currency
The concept of common currency is such a great idea. Except that for the most part, people want…
News January 22
Witt’s Wise Words: Why Inbound Phone Calls Aren’t the Cash Cow You Think They Are
In this episode of Witt’s Wise Words, Bill Wittenmyer shares why dealerships shouldn’t consider inbound phone calls as…
News January 21
Convert More Prospects with Smarter Trade-in Tools.
When your customers decide to trade in their current vehicle, you know exactly what to do first: make…
News January 18
Why You Need to Optimize Your Dealership Website
According to a study conducted by Cox Automotive, the average car buyer spends about 14 hours and 48…
News January 17
What Data Really Matters to Dealers?
Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can…
News January 16
Impression Share Bidding
Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its…
News January 15
Facing Sales Slump, Automotive Brands Can Win by Adding Real-world Value in the Digital Shopping Journey
Automotive analysts predict a slump in sales in 2018 compared to 2017. And even though the U.S. economy…
News January 14
