Convert More Prospects with Smarter Trade-in Tools.
When your customers decide to trade in their current vehicle, you know exactly what to do first: make…
News January 18Latest in: Marketing
Why You Need to Optimize Your Dealership Website
According to a study conducted by Cox Automotive, the average car buyer spends about 14 hours and 48…
News January 17
What Data Really Matters to Dealers?
Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can…
News January 16
Impression Share Bidding
Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its…
News January 15
Facing Sales Slump, Automotive Brands Can Win by Adding Real-world Value in the Digital Shopping Journey
Automotive analysts predict a slump in sales in 2018 compared to 2017. And even though the U.S. economy…
News January 14
Hard Facts: Tracking Website Visitors – How to Know Who’s on Your Website
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News January 13
How to Drive Sales with Predictive Analytics
Transportation is changing at a rapid rate – from ride sharing services to autonomy and every facet of…
News January 13
5 Questions That Are Missing from Your F&I Customer Interviews
It is not what you know about your products that is most important, it is what you know…
News January 13
7 Questions to Ask When Hiring a Customer Service Trainer
The average customer will see their automotive salesperson once every three years. The same customer will see their…
News January 13
OVER-THE-TOP Advertising!
Last month, I made the ‘big switch,’ cutting the cable-delivered TV to ‘Streaming,’ and in the process, discovered…
News January 13
