To Price or Not to Price: That is the Question!
In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they…
News February 7Latest in: Marketing
Cold Turkey Test
A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression…
News February 5
Rethinking Possible – Super Bowl Ads
$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge…
News February 4
Hard Facts: Amazon Advertising – Top Takeaways from 2018, Updates for 2019
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News February 1
Fog Machine: Digital Retailing
San Francisco is famous for fog. The city’s given a nickname to its fog – Karl. Karl the…
News February 1
Hard Facts: Chatbots: How They Work & Why You Need Them
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News January 31
How to Motivate Salespeople
In the car business money has always been used to motivate salespeople. The idea is that commissions are…
News January 30
The Biggest Thought Shift You Need to Make This Year
It’s time to change how you think about SEO. Google has released several major updates the last few…
News January 28
The Power of Aggressive Broadcast Negotiation!
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses,…
News January 28
How to Prepare for Digital Retailing
Does your dealership offer customers the option to purchase a car online? If not, you’re missing opportunities and…
News January 28
