Hottest New Models
The hottest new models in the automotive space aren’t relegated to cars anymore. Cars are key, but statistical…
News February 15Latest in: Marketing
When Car Sales Slow Down, Change is Necessary
Just one month into 2019, and we’ve already received the dire prediction (from NADA) that sales are expected…
News February 13
Digital Retailing is Not About Technology
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has…
News February 12
Are You Connecting with your Customers?
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances…
News February 12
Hard Facts: ‘Why Am I Seeing This Ad’ Facebook Feature Update
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News February 11
Work Smarter, Not Harder
As the automotive marketing industry grows and becomes more and more competitive, we (as an industry) have to…
News February 8
Super Bowl Advertising
Local Search Group CEO & Founder Jim Flint shares his advice on Super Bowl advertising and how dealerships…
News February 8
Why Customer Experience Matters
In this video blog, DealerBuilt CEO, Mike Trasatti, shares why customer experience is vital for modern consumers &…
News February 8
To Price or Not to Price: That is the Question!
In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they…
News February 7
Cold Turkey Test
A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression…
News February 5
