What Have You Done for Me Lately? The Power of Reciprocity in a Slighted Sales World
The Principle of Reciprocity begs the question, “What Have You Done for Me Lately?” By definition, reciprocity is…
News March 1Latest in: Marketing
Where Are the Cost Savings?
Organizations frequently embark on various cost reduction initiatives across their enterprises. Some organizations have purchasing departments and their…
News March 1
Boost Website Rankings
If you’re familiar with video marketing, you know that having videos on your dealership’s website improves SEO value.…
News March 1
Media Report: Who Why What When Where!
Nielsen introduced their media total audience report a few weeks ago and the bottom line for local retailers…
News March 1
Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization
It’s simple. Without good sources of data, you can’t have artificial intelligence (AI). In fact, 97% of Fortune…
News March 1
Data Gaps Are Costing You Sales Every Month. Here’s How to Close Them!
When it comes to marketing success, it’s becoming increasingly clear that disconnects in your dealership’s data are no…
News March 1
Under the Hood with Automotive Inventory Ads for Prospecting
On January 25th, Facebook announced updates to our automotive solutions that are available for dealerships to showcase their…
News March 1
How to Drive Growth Through Digital Marketing
Technology is changing the car-buying experience. Consumers are no longer taking a linear path to purchase. Today’s consumer…
News March 1
Making PPC Clicks Count
As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger…
News March 1
Impression Share Bidding [VIDEO]
CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video.
News March 1
