A Robust Dealership Video Strategy Requires Specialized Expertise
As a growing number of OEM certified advertising programs offer broader choices for dealers, it is imperative to…
News March 28Latest in: Marketing
Social Selling: 4 Keys to Selling on Facebook
By Cavan Robinson, Product Manager, OEM, DealerSocket We’ve come a long way since the days when the business…
News March 27
Facilitating Online Car Buying Without Losing Profit or Control
More than 80 percent of consumers say they want to complete one or more steps of the purchase…
News March 27
Embracing the Essential Digital Media Mix
By Alex Melen, Founder, SmartSites Did you know that almost a third of all digital spend is wasted…
News March 27
It’s Time to Stop Guessing About Your Marketing ROI
Your dealership’s digital marketing strategy has a lot of moving parts. Paid search, organic content, social media campaigns,…
News March 27
When Analytics Lie
By Casey Tuggle CMO, SocialBot and Kelly Auto Group, Inc. Google Analytics has been lying to you for…
News March 27
Interview with John Alfirevich of Apple Chevrolet
In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally…
News March 27
How to Avoid the End-of-Month Crunch
Do you ever wonder why dealerships and consumers alike are all programmed to buy cars at the end…
News March 27
Three Tips in Three Seconds: Speed Matters
The biggest driver of customer satisfaction today is speed. As many have heard by now, the attention span…
News March 26
Sustaining a Successful BDC
By John Sevier, CEO, Dealer Advantage BDC We’ve all heard the most common arguments both for and against…
News March 25
