Speed Matters – Consumer Website or Dealer Website Google Ads
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and…
News March 22Latest in: Marketing
Razor & Razor Blade Models for Dealerships: Part 1
Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and…
News March 22
Digital Retailing: What’s the Holdup?
By Gregory Arroyo, Senior Content Manager, DealerSocket Where are dealers when it comes to digital retailing? That was…
News March 20
How to Play Defense on Google Ads
CEO & Founder Local Search Group Jim Flint discusses how dealers can have a good defensive strategy in…
News March 19
Hard Facts: DuckDuckGo for Advertisers – How Privacy Isn’t Bad for Business
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News March 18
Witt’s Wise Words: Getting the Most Out of Your CRM
CDK Global VP of Sales Bill Wittenmyer shares how dealers can get the most of their CRM investments…
News March 18
Who’s on Your List?
One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message…
News March 15
Freebie Fridays: How to Maximize Your CPO Programs
In this episode of Freebie Friday, CDK Global VP of Sales Bill Wittenmyer shares tips on how dealers…
News March 15
Fundamental Conversion Error
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for…
News March 15
Digital Retailing: Don’t Forget About the Dealership!
Just about every technology company in the automotive space is working hard to produce pieces of the digital…
News March 14
