“Usedcarmageddon” is Here, Where’s Your Inventory Development Center (IDC)?
Like most automotive studies, the 2019 Cox Automotive Car Buyer Journey confirms what most retail stores already know,…
News April 29Latest in: Marketing
3 Truths Dealers Must Know About Omni-Channel Marketing & Winning with Today’s Shopper
It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a…
News April 29
How to Earn Your Competitors Customers – Conquesting Hacks
There’s nothing better than getting your content in front of eyes that are in-market in your industry.…
News April 29
Digital Dealer 26 Recap
DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which…
News April 26
Profit By Action Quick Tip: Needs Assessment
Andy Church shares the importance of a needs assessment and offers some advice on how best to…
News April 26
Are Your Digital Retailing Efforts A-Maze-Ing?
While the components of digital retailing have existed within our industry for some time, digital retailing as a…
News April 25
Cut the Cord on Third-Party Data
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as…
News April 25
Rethinking the NFL Draft Model—Marketing as QB
Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two…
News April 25
A Mobile First Strategy is the Future of Marketing
Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices…
News April 25
Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity
Have you ever seen the show “Naked & Afraid?” Two contestants strip down, head into the wild and…
News April 24
