It’s All About Timing: Effective Service Customer Communication
Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately,…
News April 18Latest in: Marketing
Is Your Website Optimized for Mobile?
In this video blog, Brett Sutherlin shares the importance of having a website optimized for mobile.
News April 18
Accessory Selling 101: Enthusiasts vs. Non-Enthusiasts
The Specialty Equipment Market Association (SEMA) published its latest market report recently. Of the many interesting findings contained within, perhaps…
News April 17
7 Tips for Optimizing Email Marketing Automation for Dealers
With 3.7 billion people using email today and an expected increase to 4.3 billion users by 2022, email…
News April 17
To Script or Not to Script? That Is the Question
When making videos for your dealership, it can be easy to get so caught up in the “What…
News April 17
Broad Strength in the Market Except for Luxury Vehicles
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News April 16
Busting Data Myths About Online Shopping Behavior
By Jessica Stafford, Senior Vice President & General Manager, Autotrader Today’s consumer has clearly spoken. They no longer…
News April 15
Common Testimonial Video Mistakes – How to Make Testimonials
Testimonial videos are the most cost effective way to not only work video into your marketing strategy,…
News April 15
Social Media Transformation: Part 2
CEO Jim Flint continues sharing why dealerships need to alter their social media strategies in order to maximize…
News April 12
Profit By Action Quick Tip: Google Research on After Sales Searches
Does your Service and Parts departments have a good online presence? In this fascinating Quick Tip, Andy…
News April 12
