Cut the Cord on Third-Party Data
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as…
News April 25Latest in: Marketing
Rethinking the NFL Draft Model—Marketing as QB
Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two…
News April 25
A Mobile First Strategy is the Future of Marketing
Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices…
News April 25
Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity
Have you ever seen the show “Naked & Afraid?” Two contestants strip down, head into the wild and…
News April 24
Spring Market Strength in Fifth Week
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News April 23
Granting 3 Wishes to Take the Wish Out of Marketing
If given three wishes by a genie to help better support our clients’ goals, I’d ask these three…
News April 23
The Most Important Part of Your Marketing Strategy – Creative
Looking to lift your brand? Your first thoughts might be to seek out new advertising platforms or…
News April 22
Freebie Friday: How to Combat Flat Vehicle Sales
Bill Wittenmyer explains why dealerships shouldn’t be afraid of slowing vehicles sales and the actions they can…
News April 19
3 Innovative Recall Tactics
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The…
News April 19
What are the Odds?
On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet…
News April 19
