Bring Them to Your Website!
Two of the most important elements of every single advertisement you run in any medium are 1) an…
News May 29Latest in: Marketing
What Artificial Intelligence Can (and Can’t) Do for Your Dealership
If you’ve ever watched a movie on artificial intelligence, you’re left with the impression that robots will soon…
News May 29
Mainstream Cars, Crossovers, and Pickups Retain Strength
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News May 29
Increase Lease Penetration Rates to Combat Shrinking Profit Margins
As profit margins continue to shrink on new vehicles, what’s your strategy to make up some of that…
News May 29
Increasing Customer Experiences – Test Driving Your Product
Do you think it’s better to guide a potential customer’s experience with our product, or let them…
News May 28
Profit By Action Quick Tip: Email Signatures
Andy Church explains the importance of e-mail signatures in this Quick Tip.
News May 24
No One Plans to Fail
As the old adage goes, no one plans to fail, they just fail to plan. This could not…
News May 24
Customer Experience Transformation and Your Dealership
A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search to “customer…
News May 23
The Importance of Inventory Photography
They say not to judge a book by its cover, but let’s be frank, when selling a vehicle,…
News May 22
Stable Market Except for Luxury Vehicles
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News May 22
