Be Seen, Be Remembered, Be the First Choice: Strategies for Increasing Brand Awareness
Brand awareness is the backbone of a dealership’s success. When customers recognize and trust your brand, they are…
News May 1Latest in: Marketing
Driving Loyalty: The Power of Personalization in Automotive Sales
Personalization in marketing means tailoring every interaction to meet each customer’s unique needs and preferences. This approach is…
News April 24
Before the Bay: Why the Service Journey Starts Online
When I was asked to conduct a basic online overview of a manufacturer-affiliated service department, I approached it…
News April 21
Your Dealership Marketing Is Being Wasted. It’s Time to Reinvent How You Target the Right Customers
Dealership marketing has traditionally relied on whatever data was readily available, usually from a Dealer Management System (DMS).…
News April 11
TikTok’s Marketing Challenges: A Guide for Dealerships
When it comes to digital marketing for car dealerships, TikTok is often pointed out as the next big…
News April 9
Mastering Video Marketing for Car Dealerships
Videos are revolutionizing digital marketing, offering businesses an engaging and effective way to connect with their audience. Statistics…
News April 4
Cookies to Carrots: Why User Experience And Business Outcomes Are The Future of Marketing
As the third-party cookie crumbles yet again, the future of digital advertising measurement is somewhat uncertain with a…
News March 18
Driving the Future: How AI Is Transforming Auto Dealerships
Imagine a world where every customer walks into your dealership feeling understood and valued before they even speak…
News March 13
Are Dealerships Deceptive or Are They Just a By-Product of a Broken Technology Ecosystem?
Dealerships across the country have come under intense scrutiny in the wake of several Federal Trade Commission (FTC)…
News March 6
YouTube Marketing: Turning Views into Leads for Dealerships
Video marketing is one of the most effective tools for dealerships to engage customers, build trust, and showcase…
News March 5
