Customer Experience Transformation and Your Dealership
A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search to “customer…
News May 23Latest in: Marketing
The Importance of Inventory Photography
They say not to judge a book by its cover, but let’s be frank, when selling a vehicle,…
News May 22
Stable Market Except for Luxury Vehicles
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News May 22
The Importance of Doing Social Media the Right Way
DealerBuilt Account Manager Mike Correra explains why dealers should focus on the right things on social media…
News May 22
Do Stitched Photo Videos Provide Value, or are they Outdated Technology?
Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still…
News May 22
The Digital Automotive Shopper Journey for 2019 and Beyond
As we move into the middle of 2019, it’s important to take a step back and evaluate the…
News May 21
Aim for Conversions, Not Likes
Your advertisements play on all of the popular radio stations during rush hour. Your billboards tower above the…
News May 21
Freebie Friday: The Expectation Gap
Are you setting your dealership up for failure with your messages? VP of Sales CDK Global Bill…
News May 17
Conquesting Through Service
Scot Eisenfelder shares why conquesting through service is the key to future profitability.
News May 17
Can Amazon Reinvent the Traditional Store?
It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until…
News May 15
