Latest in: Marketing

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent. If…

A Simple Way to Capture Additional Service Revenue

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend…

Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations

Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.…

Is Carvana Creeping into your Market?

7 KPIs to Connect with Every Caller

By Tom Harsha, Chief Product Officer, CallRevu Dealerships lose hundreds of sales opportunities every year because of missed…

Who Really Cares About Your Marketing?

By Travis Hafer, Marketing Consultant, Naked Lime Marketing You come home from work and all you want to…

How to Maximize Your Messaging in the Digital Age

By Peter Gary, Founder/CEO, Pinnacle Advertising According to American statesman, Fredrick Wilcox, “Progress always involves risk. You can’t…

Is Traditional Advertising Dead in This Modern Era of Digital Ads?

By Ara Ghanbarian, CEO, Marcient The tools and techniques you need to hijack your competitors’ traffic are available…

How to Create Your Fundamental Digital Strategy

By Kevin LeSage, Director of Digital Marketing, Autotrader The auto industry is rapidly changing, and it’s our job…

Navigating OEM Programs

By Caroline Hollis, Director of OEM Programs, Dealer eProcess Most manufacturers have some sort of OEM-recommended or mandated…