Latest in: Marketing

Is Carvana Creeping into your Market?

7 KPIs to Connect with Every Caller

By Tom Harsha, Chief Product Officer, CallRevu Dealerships lose hundreds of sales opportunities every year because of missed…

Who Really Cares About Your Marketing?

By Travis Hafer, Marketing Consultant, Naked Lime Marketing You come home from work and all you want to…

How to Maximize Your Messaging in the Digital Age

By Peter Gary, Founder/CEO, Pinnacle Advertising According to American statesman, Fredrick Wilcox, “Progress always involves risk. You can’t…

Is Traditional Advertising Dead in This Modern Era of Digital Ads?

By Ara Ghanbarian, CEO, Marcient The tools and techniques you need to hijack your competitors’ traffic are available…

How to Create Your Fundamental Digital Strategy

By Kevin LeSage, Director of Digital Marketing, Autotrader The auto industry is rapidly changing, and it’s our job…

Navigating OEM Programs

By Caroline Hollis, Director of OEM Programs, Dealer eProcess Most manufacturers have some sort of OEM-recommended or mandated…

Witt’s Wise Words: Optics

Bill Wittenmyer shares why choosing between smartphones and tablets in your dealership is important.

How to Unleash the Full Power of Your CRM

By Mark Vickery, Senior Director, Performance Management, VinSolutions Superpowers, like the ability to read a shopper’s mind to…

Freebie Friday: Digital Retailing

Bill Wittenmyer shares why digital retailing is more than just a buzzword and why dealerships should be paying…