Can You Handle the Truth?
What do most successful businesses have in common? Whether it is Apple, Amazon, Zappos or Disney, they all…
News July 3Latest in: Marketing
4 Tips on Giving Customers the Buying Experience They Want
By Kasi Edwards, Vice President of Marketing at Reynolds and Reynolds Customers are continually demanding better buying experiences.…
News July 2
What’s the Silver Lining in this New Car Sales Slump We’re In?
According to an article in Automotive News, dealerships are in a new car sales slump and have to…
News July 2
Best Practice for Hiring a Trainer for Your Dealership
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News July 1
3 Ways the Netflix Marketing Model Can Benefit Your Dealership
Netflix is one of the most successful disruptors of the digital age. How did they do it? By…
News June 27
Social Selling: Why Dealers Should Adopt It
Let’s go back in time for a moment. 16 years ago, in 2003, there was a brand-new highline…
News June 27
Selling to the Connected Consumer
The “always connected” shopper trend continues to grow. In the last year alone, the number of consumers using…
News June 26
How to Maximize Your Digital Ad Spend
The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of…
News June 26
Car Segments Show High Depreciation
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News June 25
Are the Predictions for 2019 Automotive Retail Trends Ringing True?
Before the clock struck midnight and 2019 officially rolled in, analysts predicted this new year would bring a…
News June 25
