Latest in: Marketing

Hard Facts: View Your Website History – Wayback Machine

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…

The Power of Managing the Now: Radically Improving the Vehicle Sale

By Dave Bowling, Automotive Product Specialist, Reynolds and Reynolds You have plenty of tools and processes to help…

Optimize Your Digital Marketing and Advertising Campaigns

By Erica Danford, AVP of Managed Services, Dealer.com Great marketing is never accidental. Think back to what campaigns…

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent. If…

A Simple Way to Capture Additional Service Revenue

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend…

Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations

Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.…

Is Carvana Creeping into your Market?

7 KPIs to Connect with Every Caller

By Tom Harsha, Chief Product Officer, CallRevu Dealerships lose hundreds of sales opportunities every year because of missed…

Who Really Cares About Your Marketing?

By Travis Hafer, Marketing Consultant, Naked Lime Marketing You come home from work and all you want to…

How to Maximize Your Messaging in the Digital Age

By Peter Gary, Founder/CEO, Pinnacle Advertising According to American statesman, Fredrick Wilcox, “Progress always involves risk. You can’t…