The Power of Managing the Now: Radically Improving the Vehicle Sale
By Dave Bowling, Automotive Product Specialist, Reynolds and Reynolds You have plenty of tools and processes to help…
News July 15Latest in: Marketing
Optimize Your Digital Marketing and Advertising Campaigns
By Erica Danford, AVP of Managed Services, Dealer.com Great marketing is never accidental. Think back to what campaigns…
News July 12
Shifting to a Razor and Razor Blade Business Model
In the last seven years, new vehicle gross margins have declined from four percent to two percent. If…
News July 12
A Simple Way to Capture Additional Service Revenue
In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend…
News July 11
Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations
Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.…
News July 11
7 KPIs to Connect with Every Caller
By Tom Harsha, Chief Product Officer, CallRevu Dealerships lose hundreds of sales opportunities every year because of missed…
News July 9
Who Really Cares About Your Marketing?
By Travis Hafer, Marketing Consultant, Naked Lime Marketing You come home from work and all you want to…
News July 8
How to Maximize Your Messaging in the Digital Age
By Peter Gary, Founder/CEO, Pinnacle Advertising According to American statesman, Fredrick Wilcox, “Progress always involves risk. You can’t…
News July 8
Is Traditional Advertising Dead in This Modern Era of Digital Ads?
By Ara Ghanbarian, CEO, Marcient The tools and techniques you need to hijack your competitors’ traffic are available…
News July 8
