Q

Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

Q

Latest in: Marketing

Google Google Ads keywords Microsoft Ads Performance Max” campaigns PMAX campaigns Vehicle Listing Ads VLA’s
#DDCE2024 Session Marketing: WHO & WHAT is Important

The dirty secret of VLA Ads | 2024 Digital Dealer Year in Review  

As we come to the end of 2024, digitaldealer.com asked for the experts who contributed their knowledge to…

News December 30
battery health Certified pre-owned vehicles CPO vehicles electric vehicle EVs incentives J.D. Power Pricing Profit Margins range degradation tax credits
Electric Vehicle Pre Owned

Progress Made with Certified Pre-Owned EVs, More to Come in New Year | 2024 Digital Dealer Year in Review

As we come to the end of 2024, digitaldealer.com asked for the experts who contributed their knowledge to…

News December 27
AI Artificial Intelligence Auto Dealership chatbots Dynamic Video Marketing Hyper-Personalized Lead Management Social Media Transparency
Digital marketing AI

What to Expect in the AI Revolution Happening in Car Dealerships | 2024 Digital Dealer Year in Review

As we come to the end of 2024, digitaldealer.com asked for the experts who contributed their knowledge to…

News December 26
Artificial Intelligence Auto Dealership ChatGPT hallucinate Paid Search Search Engine Optimization SEO Social Media

10 Ways Your Dealership Marketing Efficiency with ChatGPT & Generative AI

As we approach almost two years since the release of ChatGPT, the focus has shifted from knowing what…

News December 19
AD/ADAS Advanced Driver Assistance Systems AI Artificial Intelligence Auto Dealerships connected vehicles electric vehicle EVs Generative AI OEMs original equipment manufacturers research and development

How AI is Transforming the Automotive Industry

The automotive industry is at a turning point. Long-dominant carmakers in Europe and America now face tough competition…

News December 16
active buyers analytics Artificial Intelligence Auto Dealerships Customer Relationship Management Data Lead Generation passive buyers Personalization sales funnel

Are You Chasing Leads? Or Are You Pursuing Active Buyers?

Dealerships today face an ever-increasing challenge to maximize their marketing efforts and drive sales. While the industry has…

News November 20
Auto Dealerships communication Customer Service Data Fixed Operations Profit software Used Cars vehicle acquisitions

A Shift in Focus: Leaning on Used Car Departments and Fixed Ops in Automotive

Used car prices are lower than they’ve been in years. Back in 2020, limited inventory supply couldn’t meet…

News November 19
Advertising Auto Dealership Bloomberg Connected TV ESPN+ Netflix Pandora podcasts Roku Spotify streaming streaming audio

A Dealer’s Guide to Connected TV and Streaming

After four tough years, the automotive market is finally finding a better balance between demand and supply. At…

News November 14
Auto Dealerships customer data David Boice Digital Hybrid Selling omnichannel Online buying personalized offers Remote Buying
Online Sales Wedoo

Click. Buy. Drive. The Hybrid Car Buying Experience Customers Want in 2025

Consumers are calling the shots when it comes to buying cars, and they’re choosing options that put control…

News November 13
Audience Research Auto Dealership Baby Boomers Dealership Websites Facebook Gen X Gen Z Instagram Instagram Reels Millennials Personalization Platform-Specific Content Snapchat TikTok Video YouTube
JDP Video

Unlocking the Power of Video for Auto Dealers: Adapting to Generational Differences in the Automotive Shopping Journey

In today’s digital-first world, video content has transformed how consumers research, evaluate and purchase vehicles. Auto dealers and…

News November 12