How Can you Impact Conversion?
Imagine a dealership that only tracks closing ratios against write-ups. That team may or may not be doing…
News February 1Latest in: Marketing
Word of Mouse
You have bad breath. It hurts you to hear that, I am sure, but someone had to tell…
News February 1Chrysler and GM Dealer Reinstatement Legislation
What dealers can expect through the arbitration process By the time you read this article, the deadline for…
News February 1
Ed Tonkin, NADA Chairman, Ron Tonkin Dealerships
Incoming National Automobile Dealers Association Chairman Ed Tonkin is a second-generation dealer from Portland, Oregon, who says he…
News January 10Putting ‘Spiral Integration’ Into Play
About 10 years ago I wrote my first article in Dealer magazine on the concept of “spiral integration.”…
News January 1Seeing is Believing
At the recent 7th Digital Dealer Conference in Nashville, I got to spend quite a bit of time…
News January 1Managing the Phone Conversation
Recently, I wrote an article, “Back to Basics,” about the need for salespeople to refocus attention on their…
News January 1Is your Web Site Giving Car Shoppers What They are Looking For?
When shoppers visit your web site, are they greeted with an experience that is tailor-made to them? You…
News January 1The Colonization of Retail
The manufacturers failed with the retail dealer invasion, but are they attempting to use colonization as a means…
News January 1
