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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Latest in: Marketing

How Can you Impact Conversion?

Imagine a dealership that only tracks closing ratios against write-ups. That team may or may not be doing…

News February 1

Word of Mouse

You have bad breath. It hurts you to hear that, I am sure, but someone had to tell…

News February 1

Chrysler and GM Dealer Reinstatement Legislation

What dealers can expect through the arbitration process By the time you read this article, the deadline for…

News February 1

Ed Tonkin, NADA Chairman, Ron Tonkin Dealerships

Incoming National Automobile Dealers Association Chairman Ed Tonkin is a second-generation dealer from Portland, Oregon, who says he…

News January 10

Putting ‘Spiral Integration’ Into Play

About 10 years ago I wrote my first article in Dealer magazine on the concept of “spiral integration.”…

News January 1

Seeing is Believing

At the recent 7th Digital Dealer Conference in Nashville, I got to spend quite a bit of time…

News January 1

Managing the Phone Conversation

Recently, I wrote an article, “Back to Basics,” about the need for salespeople to refocus attention on their…

News January 1

Is your Web Site Giving Car Shoppers What They are Looking For?

When shoppers visit your web site, are they greeted with an experience that is tailor-made to them? You…

News January 1

The Colonization of Retail

The manufacturers failed with the retail dealer invasion, but are they attempting to use colonization as a means…

News January 1