The Marketing Genius of Bob Sr.
As many others, I was deeply saddened by the sudden passing of Bob Tasca Sr. this past January…
News March 1Latest in: Marketing
Going from Tourist to Tour Guide
If you don’t it will be like an orchestra without a conductor Vehicle headlights only illuminate the road…
News March 1A Darwinian Fight for Survival: Winning dealers know customers want price and want it quick
Here is a stark but simple fact: for the past year, the marketplace has offered fewer active buyers…
News March 1
Rob Fowler, Modern Automotive
Modern Automotive Group’s story, to be frank, isn’t really all that modern. That’s because the group’s original store…
News February 10Protecting your Ad-sets: Part II
Back in 2005 I wrote an article on issues involved with protecting your valuable intellectual property, in particular…
News February 1Leadershift is the Fuel for Success
If your store doesn’t have it, better get it Coaching an individual by influencing his view of CRM…
News February 1Consumers Hold the Key to Continued Certified Pre-owned Sales Growth
By all accounts, as long as a supply of eligible vehicles is available, the growth in certified pre-owned…
News February 1How Can you Impact Conversion?
Imagine a dealership that only tracks closing ratios against write-ups. That team may or may not be doing…
News February 1Word of Mouse
You have bad breath. It hurts you to hear that, I am sure, but someone had to tell…
News February 1Chrysler and GM Dealer Reinstatement Legislation
What dealers can expect through the arbitration process By the time you read this article, the deadline for…
News February 1Press Releases
