Every Month Should Be a Record
While I was on a conference call with a dealer-client the other day, the Dealer Principal commented on…
News September 1Latest in: Marketing
Moving from the Physical to the Virtual Sales Space
In April, I attended the 8th Digital Dealer Conference and Exposition in Orlando. It’s a strong conference that’s…
News September 1‘Kick Butt & Take Names’ Marketing
Don T. is a second generation import dealer who regularly sends me e-mail updates on success milestones at…
News August 1The Power of the Word
What is the impact of word choice on sales? In a word, dramatic. When a customer submits a…
News August 1Would You Be a Fan of Your Dealership on Facebook?
While there has been much written about every business’s need to dive head first into social media –…
News August 1The Battle for the Right Lead Mix
I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying…
News August 1Do you Have a BDC or a BCC?
BDC is one of the most incorrectly overused terms in the automotive retail environment. Far too often, the…
News August 1Four Steps to a Super DOC – and More Profit
I find that most disappointments in the monthly financial statement come from a lack of daily reporting. In…
News July 1Moving from Stiff-arm to Hug
The entire history of auto sales has been defined by the dealer’s quest to control the selling process.…
News July 1Eight Steps for Real Reputation Management
It doesn’t matter if your name is on the building or if you’re “just drawing a paycheck,” your…
News July 1
