Are Chevy’s Ads Working?
What do you think of the “Chevy Runs Deep” ad campaign? Do you think it is working? Is…
News September 21Latest in: Marketing
smart Brand Launches an unbig Ad
MONTVALE, N.J. — smart, the quirky, iconic vehicle that created the microcar segment in the U.S. gets its…
News September 21
Ad Campaign Continues ‘Imported from Detroit’ Message
Auburn Hills, Mich. – The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new…
News September 21
Nissan Brings the Next Level of Innovative Marketing
FRANKLIN, Tenn. — Nissan North America, Inc. (NNA), in collaboration with Sony Computer Entertainment America LLC (SCEA) and Polyphony…
News September 21
Porsche Announces New Vice President, Marketing for U.S.
ATLANTA — Porsche announced that Andre Oosthuizen has been appointed Vice President, Marketing of Porsche Cars North America, Inc. (PCNA),…
News September 21Blue Collar Focus Results in Solid Gold Returns
Some 30 years ago, one of my best friends in the car business gave me the greatest advertising…
News September 21
Subaru Selects MWW Group as Agency of Record
NEW YORK — MWW Group, one of the top-ten global independent public relations firms, today announced that it has…
News September 21Automaker Finds Family Role of Car Pool King is Changing
DETROIT – As children across America head back to school, a new survey commissioned by Chevrolet finds that…
News September 20
Accessory Sales: Dealers Reach Average Net Profit Margins of 32.8%
San Francisco, CA — izmocars released its Midyear 2011 AOA Accessories Trend Report1, which analyzes accessories sales of dealerships across…
News September 19
What Is The Most Searched Used Car Online?
Do you have any used Honda Accords or Toyota Camry vehicles on your dealership lot? If not, you…
News September 15
