Stop Being Lead-Centric. It’s About the Customer Experience.
Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best…
News September 18Latest in: Marketing
Digital Dealer 27 Takeaways: Going Beyond Personalization
By Kevin LeSage, Director of Digital Marketing, Autotrader The biggest lesson I’ve learned in digital marketing, over the…
News September 18The Power of Artificial Intelligence (AI) is About Augmenting NOT Replacing
By Anthony Giagnacovo, CEO at CallRevu While much has been written about how the “bots” are coming and…
News September 13
Witt’s Wise Words: F&I – Be the Most Obvious Choice
As dealerships shift their staffing structure to streamline the car buying experience for today’s connected car shopper,…
News September 11Video is Everywhere!
There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers…
News September 5Is it Time to Take a New Look at Facebook Ads?
By Tim Duke, Senior Director of Performance Management, fusionZONE Over the years, Google has firmly established itself as…
News September 5
Equity Mining’s Importance to a Key Swap
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News September 57 Steps to Take Before Every Sales Call
By Cory Wright, Director of Training, CallRevu Shaping great customer experiences and setting more appointments begins with one…
News September 5Reaching the Older Consumers
Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are missing the target…
News September 4
Witt’s Wise Words: Avoid the Guilt Trip
Bill Wittenmyer offers some advice on how to deal with customers that don’t show for appointments in…
News September 4
