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Latest in: Marketing

Porsche Reports a 25% Increase for CPO Vehicles Sales

For the month of January 2012, Porsche’s Approved Certified Pre-Owned vehicle sales were 812, compared to 650 last…

News February 2

It Really is Becoming David v. Goliath Out There

Surely everyone is familiar with the biblical David versus Goliath story. In the original, the much smaller David…

News February 1

Chevrolet Sonic Digital Efforts Help Drive Early Sales

DETROIT – The all-new Chevrolet Sonic is building a digital reputation and a legion of fans by bungee…

News February 1

Toyota Partners with Shazam to Amplify the ‘Camry Effect’

TORRANCE, Calif. – Toyota Motor Sales, U.S.A., Inc. has announced the debut of an integrated marketing campaign that…

News February 1

Polk Provides Industry Intelligence to CityTwist for Enhanced Email Targeting

SOUTHFIELD, Mich. – Polk, the leading automotive marketing intelligence firm, has entered into a business agreement with CityTwist, one…

News February 1

Chrysler Group LLC and Carfax Mark 10-Year Anniversary With Renewal

CENTREVILLE, Va. — Chrysler Group LLC and Carfax today announced that Carfax Vehicle History Reports will continue as the…

News February 1

Is your Best e-Focus Social…or Smart?

Okay, I confess. Digitally speaking I’m fairly “un-social” and I still use a “dumb” phone (one of the…

News February 1

Acura to Debut Super Bowl XLVI Commercial, First for the Brand

TORRANCE, Calif. — Acura, for the first time, will run a commercial during the Super Bowl championship game to…

News February 1

The Conference Board Consumer Confidence Index® Decreases Slightly

NEW YORK — The Conference Board Consumer Confidence Index®, which had increased in December, retreated in January. The…

News February 1

Lexus to Unleash ‘The Beast’ in First Super Bowl Commercial

TORRANCE, Calif. – Following the teaser ad released in mid-January, and no longer able to keep the full…

News February 1