Latest in: Marketing

A Case for an Efficient 2020 Dealership Advertising Budget

By Melanie Borden, VP of Marketing, Celebrity Motor Cars The end of the calendar year is upon us! 2019 holiday…

It’s Time to Move Beyond the Chaotic Dealer Website Experience

By Tim Copacia, Executive Vice President, UnityWorks Step right up! Do you recall the last time you walked…

Interview with Derek DeBoer of TC Chevy

Pictured above: Derek DeBoer; Image by Cornelius Matteo TC Chevy, locally-owned and operated since 1985, is part of…

9 Benefits of Doing a Year-End Social Media Audit

By Kathi Kruse, Founder, Kruse Control Inc. Whether your social media marketing is in-house or outsourced, it’s often difficult to…

Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing

By Tom Laymac, Global Director of Digital Marketing, Fiat-Chrysler Automobiles Approaching marketing problems with a myopic “silo” mentality…

Optimizing the Dealership’s Social Media Efforts

Mike Correra shares advice on why it is important that dealerships ensure their staff is aware of the…

One Way to Stand Out When Following Up with Customers

Mike Correra shares a way that dealerships can stand out to their customers on special occasions.

Interview with Jane Millman of Riverhead Chrysler Dodge Jeep Ram

Riverhead Chrysler Dodge Jeep Ram is a family-owned and operated business on Long Island, New York, started by…

Google My Business: Your Secret Weapon to Boost Sales

If I told you there was a simple and cost-effective way to make your business more discoverable both…

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