The Power of a ‘Brand’ Video Infomercial!
This past March I wrote an article for Dealer magazine entitled: “Buttoning up your Brand,” focused on developing…
News May 25Latest in: Marketing
Edmunds.com May 2012 Auto Sales Forecast: Steady Pace Continues as Summer Approaches
SANTA MONICA, Calif. — Light vehicle sales are expected to continue at a healthy clip in May, reports…
News May 24
GM: Volt Generates First Time Interest in Chevrolet
DETROIT – The Chevrolet Volt is winning new customers to the brand from the competition with the Toyota…
News May 23The Path to Digital Domination
What if from the moment of lead arrival up to the point of sale, you could deliver the…
News May 23
Audi Customers to Get 4-Year SiriusXM Traffic Subscription Beginning with Select Model Year 2013 Vehicles
NEW YORK — Sirius XM Radio and Audi of America this week announced customers who purchase 2013 model year…
News May 22
NADA: Future Outlook and the Impact on Used Vehicle Prices
Recently, NADA published a white paper titled Used Vehicle Supply: Future Outlook and the Impact on Used Vehicle…
News May 18
Total Car Score Names 2012 Kia Forte To “Top Cars For College Grads” List
IRVINE, Calif. — Total Car Score, one of the most comprehensive automotive ranking and comparison websites, has named…
News May 18
GM Stops Paid Advertising on Facebook
According to a story from The Detroit News.com, General Motors is pulling its paid advertising off of Facebook.…
News May 17
Is Video Relevant for the Retail Auto Dealer Today?
I facilitated a “Best of the Best” panel discussion at the 12th Digital Dealer Convention in Orlando last…
News May 16My Recommendation
A popular quote often attributed to George M. Cohan (and others) is, “I don’t care what the newspapers…
News May 16
