New Survey Reveals Brand Opportunity to Reach Active Consumers Via Targeted Mobile Ads
64 Percent of Smartphone Owners Surveyed Have Made a Purchase as a Direct Result of a Mobile Ad,…
News August 1Latest in: Marketing
Search Optics VP of Digital Marketing Discusses How to Optimize e-Lead and Phone Call Conversions for Best ROI
The growing relationship between digital marketing and successful businesses is discussed more and more as the marketing and…
News August 1
VP at Tri-Auto Enterprises Discusses How to Use Technology to Measure Marketing ROI and Improve Lead Conversion
Dealers who embrace rapidly evolving technologies reap the benefits of the measurable results they provide. But despite the…
News August 1
GM Statement on Ewanick Resignation
DETROIT – General Motors said Sunday that Global Chief Marketing Officer Joel Ewanick has elected to resign effective…
News July 31
BMW Debuts U.S. Olympic-themed Ad
In-Games Effort Culminates Two-Year Activation of New Partnership between BMW, U.S. Olympic Committee WOODCLIFF LAKE, N.J. — Along…
News July 31
GM and Manchester United Announce Chevrolet as Shirt Sponsor
Brand signs seven-year deal beginning in 2014 DETROIT and MANCHESTER, England — General Motors and Manchester United recently announced…
News July 31
Asbury Automotive Group Reports Parts and Service Gross Profit Up 4%
DULUTH, Ga. — Asbury Automotive Group, Inc. (NYSE: ABG), one of the largest automotive retail and service companies in…
News July 27
Lithia Motors Reports Service, Body and Parts Same Store Sales Increased 7%
Lithia Motors Declares $0.10 per Share Dividend for Second Quarter 2012 MEDFORD, OR — Lithia Motors, Inc. (NYSE:…
News July 27Test Drive Secrets: Do’s, Don’ts and Suggestions
Let’s talk about the processes, the playbooks and all the ABCs to closing. They all include how to…
News July 26
Silverpop Unveils 2012 Email Marketing Metrics Benchmark Study
Report Highlights Metrics of Top Performers to Help Marketers Strive for Impressive Results ATLANTA – SilverpopTM, the only…
News July 26
