NADA Adds Certified Pre-Owned Values to ‘Used Car Guide’
MCLEAN, Va. — The National Automobile Dealers Association Used Car Guide is now providing manufacturer-certified pre-owned (CPO) values for…
News September 7Latest in: Marketing
Experian Automotive: Subprime auto loans in Q2 2012 exceeded prerecession levels
While subprime lending is on the rise, loans are balanced by lower loan-to-value ratios SCHAUMBURG, Ill. — Experian Automotive…
News September 6It’s ‘Make or Break’ Time for New-car Classified Efforts
To maintain profitability, it’s been mandatory for years to utilize comprehensive, well-distributed classified ads. It is important for…
News September 5
Dodge Brand Launches New Dodge Dart TV Ad as Marketing Launch Shifts Into High Gear
AUBURN HILLS, Mich. — A change is in the air and it’s not just in the weather. Labor…
News September 5
CEO and Founder of GroupCars Discusses How to Capitalize on The Growing Hispanic Market
Hispanics buy more, return more often and refer more friends and family than any other consumer group in…
News September 5
Co-Founder of DealerSocket Discusses the Cause and Effect of Mismanaging the Customer Experience
By establishing a road map for your customer interactions, your dealership can automate communications and track every interaction…
News September 5
Audi Kicks Off NFL Season with First-Ever Campaign for S Models
Audi kicks off football season today with a new advertising and marketing campaign for the 2013 Audi S…
News September 5New CarWoo! Dealer Premium Offering Leverages Advanced Digital Retailing Tools from DealerTrack
BURLINGAME, Calif. — To provide the most efficient, useful, and comprehensive online marketplace for automotive buyers and dealers…
News September 5Perception, Relevance and Recency!
Recently I was asked what I thought the three most important issues were regarding advertising. In order, they…
News September 4
KBB Commentary: August New-Car Sales Results
Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book, had the following points to say…
News September 4
