Survey: Car Shoppers Focus on Quality
RICHMOND, Va. — Quality remains top of mind for car buyers for the third year running, with almost…
News December 7Latest in: Marketing
Three Ways to Reinvent the ‘Road to the Sale’ and Improve Gross Profits
When I came up in the car business, I was taught the 10-step “Road to the Sale.” As…
News December 7
Advanced Marketing Strategies for Google and Facebook – Delivered Directly to You
Over two thirds of car shoppers find the dealership they will ultimately buy from using Google. And Facebook…
News December 5
Super Bowl Ad Buys for 2013
The XLVII Super Bowl is just two months away and already reports are out about what companies are…
News December 5Hook with Emotion, Close with Logic
I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with…
News December 4
Edmunds.com Advises Holiday Car Buyers how to Properly Review Car Sales Contracts Before Closing the Deal
SANTA MONICA, Calif. — As car shoppers rush to land a good holiday deal this month, Edmunds.com, the…
News December 4
Fiat 500 Abarth ‘Seduction’ Advertisement Named ‘Best TV Commercial’ at the 2012 D Show
Auburn Hills, Mich. – The Fiat 500 Abarth “Seduction” spot was named “Best TV Commercial” at this year’s D…
News December 4
FIAT Launches Social Media Sweepstakes to Drive Promotion of the All-New Battery Electric Fiat 500e
Auburn Hills, Mich. – Now through Mar. 15, FIAT is running a social media sweepstakes in conjunction with the…
News December 4
Make It a December to Remember with Lexus “Check In For Charity” Social Campaign
Automaker’s new app lets fans raise up to $100,000 for Boys & Girls Clubs of America TORRANCE, Calif.…
News December 4
TransUnion: National Auto Loan Delinquency Rate Rises, Though Remains Relatively Low
CHICAGO, IL — The national auto loan delinquency rate (the ratio of borrowers 60 or more days past…
News November 29
