Getting More Customers from Your Dealership Website
Getting more customers from your dealership website, according to Stratosphere Studio. For most companies we’ve come across, advertising…
News September 10Latest in: Marketing
Experian Automotive: Ford Motor Company tops U.S. commercial vehicle market share in Q2 2013
Experian Automotive announced that Ford Motor Company ranked highest in market share for all commercial vehicles at nearly…
News September 10A Picture is Worth 1,000 Sales
In an ideal situation, your dealership would have an unlimited marketing budget to promote yourself. But we all…
News September 6Use Your Camera
We all have iPhones today, iPads, laptops, communicating devices of all forms, shapes and sizes. They are great…
News September 6Generation Y: A Tremendous Gold Mine of Opportunity
So, who are these people called the Generation Y or GENY for short? They are the children of…
News September 6Why Differentiation Should Be Your Only Goal
Recently, I wrote a blog article about Disney’s approach to customer service that was received with much enthusiasm.…
News September 6Three Powerful Steps to OWNING THE PHONE at your Dealership
The best opportunity for dealers to sell more cars RIGHT NOW is to manage three simple phone skills.…
News September 6Simply Useful Advice Can Drive Customers, Overhaul Marketing
At the 14th Digital Dealer Conference in Orlando, I noted that auto dealers are being out-marketed by locksmiths…
News September 6Why Are Customers So Defensive?
During my training seminars all over North America, regardless of whether I am working with Salespeople, Managers or…
News September 6The Art Of Wholesaling Used Vehicles In Today’s Market
Make no mistake, I’m a retail-first guy. I fundamentally believe that dealers should sell every vehicle they acquire…
News September 6
