Why Differentiation Should Be Your Only Goal
Recently, I wrote a blog article about Disney’s approach to customer service that was received with much enthusiasm.…
News September 6Latest in: Marketing
Three Powerful Steps to OWNING THE PHONE at your Dealership
The best opportunity for dealers to sell more cars RIGHT NOW is to manage three simple phone skills.…
News September 6Simply Useful Advice Can Drive Customers, Overhaul Marketing
At the 14th Digital Dealer Conference in Orlando, I noted that auto dealers are being out-marketed by locksmiths…
News September 6Why Are Customers So Defensive?
During my training seminars all over North America, regardless of whether I am working with Salespeople, Managers or…
News September 6The Art Of Wholesaling Used Vehicles In Today’s Market
Make no mistake, I’m a retail-first guy. I fundamentally believe that dealers should sell every vehicle they acquire…
News September 6Trading-In on the Success of Digital Retailing
In today’s Internet driven auto shopping environment and in the future, a dealership’s online sales and marketing strategies…
News September 6Get More Value From Your Website by Optimizing Your Lead Gen Tools
There are quite a few dealer website plug-ins designed to generate leads, but on many websites, how they…
News September 6
Wealthy Millennials Less Likely to Buy on Credit
Wealthy millennials less likely to buy on credit, according to AdWeek. Millennials are different from their parents, at…
News September 6
Top 9 Vehicles with Best Resale Values for 2013
Top 9 vehicles with best resale values for 2013, from Wall Street Cheat Sheet. For some, a car…
News September 6
For the First Time Monthly CPO Sales Eclipse 200K
For the first time, monthly CPO sales eclipse 200K, according to Autoremarketing. For the certified pre-owned market, it…
News September 6
