Buyer Budget Rescue is Goodwill Karma for Car Dealers
Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create…
News January 2Latest in: Marketing
What Really Makes A Customer Defensive
Having been in the car business for over thirty years, I have often been amazed at how some…
News January 2
What Do Women Want? Not These 10 Cars…
From Market Watch: What do women want? The differences between men and women have mystified psychoanalysts, philosophers and…
News December 31
Online Marketing vs. Outdoor Advertising – What Should Your Dealership Choose?
Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various…
News December 31
The Future Looks Dim for EV Residual Values
The future looks dim for EV residual values, according to Left Lane. Electric vehicles may be cheaper to…
News December 27
How much would online marketing cost my auto dealership?
From Stratosphere Studio: How much would online marketing cost my auto dealership? Sometimes it can be a real…
News December 26
Facebook Is the Social Network of Choice for Gen X
Facebook is the social network of choice for Gen X, according to eMarketer. Being a smaller generation than…
News December 26
PR lessons from Ron Burgundy
PR lessons from Ron Burgunday, according to Ragan.com. The much anticipated film “Anchorman 2” hits theaters on Wednesday,…
News December 19
Taking Advantage of Advancements in Touchless Car Washes
Auto dealers would be wise to take their own advice and shop around when looking for a vehicle-wash…
News December 19
How to Effectively and Easily Connect with Each Customer and Online Lead
Time and time again, automotive customers seek out dealerships that offer the best personalized customer service. Attention to…
News December 17
