Is Cold Weather Bad for Car Sales?
From The Motley Fool: Is cold weather bad for car sales? While a positive for sales of lip…
News March 6Latest in: Marketing
Being Contextually Relevant Increases Customer Loyalty
Being contextually relevant increases customer loyalty, according to Forbes. It’s like the old 1980s ad “When E.F. Hutton…
News March 6
Does Mobile Search Really Matter?
From Search Engine Watch: Does mobile search really matter? Search Engine Watch recently covered AdGooroo’s Top 20 list…
News March 6
March will be test of US auto demand
March will be test of US auto demand, according to U-T San Diego. March will be one of…
News March 6
With Apple’s ‘CarPlay,’ the Race for Flashier In-Car Touchscreen Controls Revs Up
With Apple’s ‘CarPlay’, the race for flashier in-car touchscreen controls revs up, according to Entrepreneur. As if drivers…
News March 6
The Dealership Profit Phoenix Has Risen
This year’s NADA was a great success! Reflecting on the 2014 convention, I could not help but think…
News March 4
Content is STILL King
Many years ago, I heard an influential digital marketing speaker tell his audience that the most important next…
News March 4
Beyond Friends – Learning to Love Facebook (And Use It As a Force For Real Marketing Goodness)
If you’re still stuck in “kill mode” — blasting top-of-mind awareness ads on traditional media shotgun style, keeping…
News March 4
The Good, the Bad and the Ugly – Using Analytics to Make Your Advertising Better
I have a friend that does friends’ tax returns… for free. It’s like Sudoku or a big crossword…
News March 4
Trust Me: A Great Way to Build Customer Trust in Your Brand
This time, it’s all about trust. Trust contributes to customer loyalty, but how do you get there? How…
News March 3
