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Latest in: Marketing

Auto Leasing Picking Up Speed

Auto leasing picking up speed, according to Consumer Affairs. When financing a new car, consumers have the option…

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Why the Average American Can No Longer Afford a New Car

Why the average American can no longer afford a new car, according to DailyFinance. Ford’s F-150 is America’s…

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Content is King!

The Most Important Inbound Marketing Trends for 2014 2014 Is turning out to be the year when “content…

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The Power of a Plan

Creating a Solid e-Commerce Plan for Growth Peter Drucker once said, “Action without planning is the cause of…

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Big Data and the Internet of Everything

What Do Web Logs, Sensors, “Wearables” and “Connected Cars” Mean to the Future of Auto Marketing? What would…

News March 20

Don’t Be Creepy, and Other Ways to Make Data-Driven Marketing Effective

Don’t be creepy, and other ways to make data-driven marketing effective, from Recode. Back in 2004, “The Polar…

News March 20

Little Data vs. Big Data: Nine Types of Data and How They Should Be Used

From Marketing Profs: Little Data vs. Big Data. You are not feeling well, so you visit your friendly…

News March 20

What’s Better, Email or Social Media?

From Business to Community: What’s better, email or social media? Much like the egg-chicken debate, marketers can argue…

News March 19

Seven Traits of an Effective Marketing Leader

Seven traits of an effective marketing leader, according to Marketing Profs. Whether you work for a small business…

News March 19

The Best Leaders Model The Behavior They Want – A Case Study

The best leaders model the behavior they want, according to Forbes. What the best leaders understand is that…

News March 18