Making the Conquest: Identifying and Converting Receptive Car Owners
As the Greek philosopher Heraclitus famously stated, “No one ever steps in the same river twice, for it’s…
News April 8Latest in: Marketing
3 Indicators To Make Market-Smart Used Vehicle Pricing Decisions
At a recent dealer group presentation, a used vehicle manager asked me an astute question: “Dale, how can…
News April 8
Embracing Discomfort in the Sales Process
When it comes to sales, embracing the uncomfortable aspects of the process is key. Top performers know this,…
News April 7
Is Your Dealership LOUD Enough to be Heard Online?
Focus on “share of voice” to turn demand into consistent conversions, sales. Did you meet your sales goal…
News April 7
Never, Ever Argue With Your Salespeople
Let me first point out the odds of becoming a sales manager in the automotive industry. There are…
News April 7
The Social Engine: Seven Reasons Social Media is Essential for Your Dealership
Social media is like a combination of every automotive event in which your dealership has ever participated. With…
News April 7Technology Trends: Are You Seeing Double?
“You know how sometimes when you make a copy of a copy, it’s not quite as sharp as,…
News April 7
Tips for Boosting Your Shop Marketing Leads Fast
Tips for boosting your shop marketing leads fast, from Stratosphere Studio. It can happen to even the biggest…
News April 7
Improve in a Weak Area to Increase Your Sales & Income
Your strengths drive your success – and your weakest skills and habits hold you back. It shouldn’t come…
News April 3
What Stops Success
Success is defined as “the accomplishment of an aim or purpose.” That should tell us a lot about…
News April 3
