Digital is the New Black
There is no denying consumers are using online resources to educate themselves before ever setting foot on the…
News May 12Latest in: Marketing
How to Best Use Manufacturers’ Lists To Connect With Your Next Sale
When you receive a list from a manufacturer informing you of customers who are driving an older vehicle…
News May 12
Is It Time to Move Your CRM to the Cloud?
During the past few years, “cloud computing” has become the favorite concept for web-based technology. A cloud DMS…
News May 12
Looking Beyond the Dealership
There’s More to Life Outside the Store We all eat, sleep, and breathe the car business. The problem…
News May 7
Why Customers Object
Learning how to properly respond to customer objections is an important part of any well structured sales process.…
News May 5
What’s the Secret to 100% Customer Retention?
Hint — Stop Looking to Your Website! Even with all the bright lights and pony rides focusing on…
News May 5
Body Shop Marketing & the Anatomy of a Good Blog
Body shop marketing & the anatomy of a good blog, from Stratosphere Studio. When you’ve been writing blogs…
News May 5
Goodbye, Car Wash: Nissan Develops ‘Self-Cleaning’ Car
Nissan develops ‘self-cleaning’ car, according to Entrepreneur. Unless you’re a kid, and get to sit back with snacks…
News May 5
Auto Marketing in the Age of the Millennials
As the millennial generation ages into higher-paying jobs, its buying power continues to increase. Understandably, the automotive industry…
News May 2
Two Ways To Find The “Sweet Spot” For Your Inventory Turn Rate
You might call it an annual rite—just as the tulips start to bloom I hear from dealers excited…
News May 2
