7 Myths About Big Data Dispelled
7 myths about big data dispelled, according to Ragan. Big data: two words that invoke strong feelings in…
News August 13Latest in: Marketing
Study: ‘Cash for Clunkers’ an Even Bigger Lemon than Thought
Cash for clunkers an even bigger lemon than thought, according to Fox News. The government’s “Cash for Clunkers”…
News August 13
Among bells and whistles, cars shift to buttons, knobs
Cars shift to buttons, knobs, according to USA Today. For generations, having an automatic transmission has meant using…
News August 11Dealers as Hunter-Gatherers or Farmers – Where Do You Stand?
Here’s a question that’s had me thinking: Has the evolution of the automotive retail business reached a point…
News August 8Deal Competition Creates Good Buyer Behavior and High Prices
The dealership seller’s market remains incredibly robust. Despite our industry’s slowing growth rate (1% increase in sales year…
News July 31
9 Advanced – and Ethical – Techniques for Spying on Your Competitors Online
9 advanced and ethical techniques for spying on your competitors online, according to Entrepreneur. Want to spy on…
News July 31
Momentum… and an Off-the-Wall Idea that Might Make you Money
lab·y·rinth ˈlab(ə)ˌrinTH/ noun 1. a complicated irregular network of passages or paths in which it is difficult to…
News July 30
Seven Mobile Marketing Tips Every GM Needs to Know
It’s time. Are you using mobile advertising to steer today’s car buyers your way? The number of people…
News July 30
Customer Profiling in the Digital Age
Recent technological innovations in data collection and customer feedback have been a boon to automotive dealers, providing them…
News July 30
No Matter What You’re Selling, This Strategy Should Do the Trick
No matter what you’re selling, this strategy should do the trick, according to Entrepreneur. There are no shortage…
News July 30
