Harnessing Good Economic Times: How to Maximize Profits Through Diversity in Auto Marketing
As auto marketers start gearing up for 2015, news from the car industry continues to be good: car…
News October 21Latest in: Marketing
Closing & Golf: Same Strategies – Same Challenges
Closing is defined as everything you say or do that moves the sale forward. In golf, games are…
News October 21Four Important Buy/Sell Trends
Buy/sell activity in the first half of 2014 rose 75%, with private acquirers once again leading the industry.…
News October 17
Lead Tracking: Identify Your Future Customers and Learn How to Connect with Each One
Successfully connecting with your online leads is essential for ongoing growth. Many leads come in through your website…
News October 9
Technology as a Habit
I was recently asked to speak on the habits of highly effective office managers and controllers. Over the…
News October 9
3 Ways Technology and Transparency Are Transforming New Vehicle Retailing
It’s fair to say that the advent of new technologies and the rise of pricing transparency have forever…
News October 8
Applying Apple’s Sales Model to Your Dealership
There’s been a lot of buzz lately in regard to how to sell vehicles to Millennials. Yes, they…
News October 8
Why You Should Start Taking Millennials Seriously
Why you should start taking Millennials seriously, according to NPR. In the U.S., people born between 1980 and…
News October 8
Gifts To Close The Deal Or Say Thank You
You want to close the deal and customers know this. Contrary to fact, they think there are thousands…
News October 8
10 Things Nobody Tells You About Google AdWords
10 things nobody tells you about Google AdWords, according to Entrepreneur. While there are hundreds of Google how-to…
News October 2
